Push for the Bush

Oh the irony


To properly explain what irony is, it is simply opportunity in inopportune times.

With that explanation that we talk about the Independent Builders Network initiative that was supposed to be launched earlier this year to promote regional living to capital city dwellers in both Victoria and New South Wales.

You see, late in 2019 we had faced a very diminutive market in the building industry, particularly in regional areas and whilst our metro builders were holding their own, many were down in the new home market.

One builder had not laid down one slab in a calendar year where he had averaged over five a year for the whole time he had been registered.  Something needed to give so IBN came up with an idea thanks to the prompting of one major Developer, Nordcon, in the Albury / Wodonga twin city area.

The idea was simple; with Melbourne Builders sated with work, why didn’t we utilise our highly successful partnership with the Melbourne Home Shows, to promote regional living as the city was absolutely busting at the seams and as they say “pop had eaten itself” with the infrastructure struggling to keep up with the growth that was besetting the growth corridors.

We would engage the State Government and try and replicate their Regional Living Exhibition and use our strong regional presence as an answer to those who had really had enough and wanted to see if the grass was greener in the country?  Unfortunately, the State Government in its wisdom, decided to cull the successful regional living expose after the last change of Government and regional local government agencies had nowhere to sell their benefits.

With 23 local councils, several regional living development arms, a few large regional developers and many smaller regional developers on board, we prepared to launch the Push for the Bush at the April HIA Melbourne Home Show.  Not only had we prepared a BAL-40 (Bushfire Attack Level highest level) Home to be displayed on site along with packages ranging from affordable first home buyer products right through to IBN’s Adaptable Living homes for the Elderly or those living with a disability, we were also primed to be the main feature during the Speaker Series to promote regional living.

Now with everything seemingly cancelled in 2020 the virus certainly took hold here in Victoria with the state brought to a standstill, particularly Melbourne itself.  So whilst those of us who were able to keep our jobs were now working from home, many Melbourne residents were asking themselves “why work from home on a massive mortgage, when I can do this in the country and have little or no mortgage?”  A very pertinent question indeed.

So now we are facing a mass exodus from Melbourne whether it be abroad to interstate or possibly to a less riskier address in the same state, albeit in the country and rather then promoting the move, the Push for the Bush is now acting as a reference point for those looking for information about where to make the move.

We are now working in with our Partners to get to you the information you need to know such as jobs, costs involved, and basically which town best suits your lifestyle or career?  There are opportunities for those who are tertiary qualified, those who can’t afford to get in to your first home and even those starting out who just need a career jumpstart.

Regional Victoria has numerous opportunities out there, you just need to know where to look?  www.pushforthebush.com.au is possibly that first reference point you need to know.

With so many towns waiting to welcome you and make you home, you know where to start!


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As we wrote this blog, the Melbourne Monash Freeway / Tollway had done its usual trick for a Monday morning and provided Melbourne residents with a 2-hour plus commute to get to their workplace because of a truck crash. As some say, if the Monash sneezes Melbourne gets a cold! 

It was with this sort of continual incident that made us wonder whether there was a better life than having to live and work in the Victorian metropolitan areas and was it over the horizon and of course, the answer was a big yes. 

With the Independent Builders Network having continual ownership of some serious positioning at the Melbourne Home Show twice a year, it was suggested to us from a major Land Developer in Albury / Wodonga that we use this space to promote regional migration ourselves.  Incidentally, Australia’s first city designed for decentralisation, and our Founder, Kevin Renwick, had actually chaired the Decentralisation Committee based in Albury during his tenure as Regional Chairman of the MBA back in the 1970’s so the legacy would continue. 

IBN build through most of Victoria covering 37-local Government Agencies through regional areas not including the Melbourne and Geelong councils. Surely there was opportunity within these towns and cities that could be enticing to metro residents that wanted to look for a better life and lifestyle out there so we discussed a partnership with 20-LGA’s to get them on board to present their wares at the next Melbourne HIA Home Show which runs from April 16th to the 19th in 2020. 

Not only were the Councils, Shires, and Cities keen to partner up with IBN, but so too were the actual HIA themselves who see definitely a benefit in the decentralisation of residential construction and further employment out to the regional areas.  Not that employment has been an issue mind you, as many LGA’s had cited that they had plenty of jobs to fill, both professional and manual labour roles, so imagine being able to get an affordable new home out in regional Victoria and be able to take off for work at 8:45 am rather than throwing the kids in the car at 6:00 am to get them too early morning childcare before you took off to work? 

As we met with all of the different LGA’s we learned that each area had its benefits whether that was the jobs, the education, accessible child care but all promoted a healthy and wonderful lifestyle away from the big smoke. 

With that in mind, we invited them all to come to next April’s Melbourne Home Show and let everyone know about these perks and IBN would then come to the party and provide fixed price house and land packages in each region that met some or all of the following criteria: 

●Low deposit first home through IBN First Homes utilising generous State & Federal grants 

●Affordable 4-bedroom homes on decent sized blocks 

●Sustainable housing meeting high energy efficiency levels through our relationship with InsulLiving by Bondor 

●Retiree, Empty Nester or homes for people living with a disability through our exclusive Adaptable Living range of homes  

 Also, each day at the show, IBN have been asked to present on stage at 1 pm about the benefits and opportunities that lie in regional Victoria and we are excited that the Home Show will be promoting our Push for the Bush as a major attraction for the event.  We will be positioned this year right at the main entrance so you definitely won’t miss our stand that is now nearly 3-times the size of our previous efforts so it will be all hands on deck.  

Finally, during this event and throughout the year, IBN will be promoting and raising monies for the Foundation for Rural & Regional Renewal (FRRR) do so much for regional Australia and who are currently assisting the farmers through the drought. It’s not for profit agencies like this that help out during the hard times, whether they be droughts, floods, bushfires or life’s other challenges that prevent food from getting to our tables so we ask that even if you are only considering a tree or sea change, that you also support our Farmers and get to Push for the Bush!